L7 Egalitarian Competition

Extraordinary deception and exaggeration in advertising and reliance on “caveat emptor” justifications
Creating or amplifying consumerist mindset and dependency on external solutions
Careless and injurious “rush to market” mentality that disregards negative externalities, risks to consumers, etc.
Increasing isolation and alienation of individuals from their communities
Predatory or unethical ends-justifies-means anticompetitive business practices
Abuse of legal system to enhance marketshare (patent trolling, frivolous lawsuits, etc.)
Monopolization that disrupts healthy innovation and competition
Conspicuous consumption resulting in excessive waste, unhealthy acquisitiveness and unsustainable resource depletion
Targeting of vulnerable youth (children, teens and emerging adults) with harmful products, advertising and consumerist conditioning

Embed links in all advertising to PIC fact-checking on advertisement’s claims (…and possibly product reviews and comparisons as well?)
Disallow any and all advertising that targets vulnerable youth (including product placement or promotion in children’s media)
With the exception of new innovations (which have a grace period while other producers catch up), cap marketshare and production capacity on any well-established product or service at 25%. Technologies and approaches that prove to have ubiquitous application and real-world superiority to everything else should be considered for integration into the Universal Social Backbone.
Inclusion of holistic valuation in product development, licensing and regulation in accordance with the precautionary principle
Accountability of local businesses to the communities in which they operate via daily direct democracy, CDCs, citizens councils, and community NGOs
Reconfiguration of goods and services production according to a Level 7 enterprise schema, and encouraging friendly competition between these enterprises
Reframing profit itself to better reflect the values of an egalitarian civil society